Her son Boulos Massoud, along with his wife Ivy Gobran, later joined the family company and transformed the workshop into a brand-new factory - VIVA1960. In 2013, we upgraded to a state-of-the-art facility in New Cairo, where we continue to operate. Since then, we’ve earned several ISO certificates and were nominated in 2019 to join GTEX-MENA by the United Nations, an SME export program by the International Trade Center in Geneva. Today, Mark Boulos leads VIVA forward, building on his grandmother’s legacy. With a strong focus on sustainability and a low-waste manufacturing process, we carefully select ethical partners who share our values. With each new generation that joins Viva comes innovation and evolution, ensuring that VIVA remains an agent of positive change in the fashion industry.