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About Us

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Our Story

Inspired by the global feminist movement in the late 1950's. Marie decided to start her atelier and turn it into a large workshop producing clothing, becoming a place where more and more women could flourish. In 1971, Marie’s dedication to producing the best in fashion, along with her husband Amin’s strategic input, paid off when they exported their first order to Poland, totaling 60,000 pieces. The following year, Marie bought the first automatic embroidery machine in the Middle East.

Her son Boulos Massoud, along with his wife Ivy Gobran, later joined the family company and transformed the workshop into a brand-new factory - VIVA1960. In 2013, we upgraded to a state-of-the-art facility in New Cairo, where we continue to operate. Since then, we’ve earned several ISO certificates and were nominated in 2019 to join GTEX-MENA by the United Nations, an SME export program by the International Trade Center in Geneva. Today, Mark Boulos leads VIVA forward, building on his grandmother’s legacy. With a strong focus on sustainability and a low-waste manufacturing process, we carefully select ethical partners who share our values. With each new generation that joins Viva comes innovation and evolution, ensuring that VIVA remains an agent of positive change in the fashion industry.

Our Vision

We seek to be the first sustainable garment manufacturing choice for high-quality products locally and internationally.

Our Mission

To serve our clients constantly by using our decades of experience, providing the demanded quality of homewear and loungewear, and implementing new technologies, alongside supporting gender equality and environmental sustainability.

Our Values

  • Respect

    Considering our customers, employees, and partners as parts of our big family with no discrimination.

  • Commitment

    Providing efficient and sustainable solutions to achieve the satisfaction of our customers.

  • Quality

    Delivering high precision through our experience to exceed our customers' expectations.

  • Passion

    Always developing by finding affection in searching for innovative solutions for our clients.

ISO Compliance

  • 9001

    9001:2015 Code : CR/SD- 17322/01)

  • 14001

    14001:2015 Code: CR/SD-17322/02

  • 45001

    45001:2018 Code CR/SD- 17322-03

  • To be obtained..

Learn More About Our SDG Compliance

Sustainable Development Goals

Employment Stabilization

Over 20% of our dedicated team - our extended family - have been with us for more than ten years.

Community Development

We believe in the value of sharing what we’ve learnt and equipping our community with sought-after skills that will improve their employment opportunities, which is why we host a technical student training program in our factory in partnership with the Egyptian Government.

Recycling and Sustainability

As we look to the future, sustainability continues to be one of our biggest priorities. Of the little waste we produce, we’re able to reuse 5% of the scrap fabrics for our intimates - bringing our total waste to a lean 1%.

Female Empowerment

For 60 years, Viva has provided women with equal opportunity and technical training. More than half of our workforce is made up of women, with the percentage reaching 55% of the total Viva family.